So you’re planning to build a new website to monetize on…perhaps post Adsense ads to or sprinkle affiliate links on? Yeah? If you think that having…

• A navigation bar
• A couple of pages of content
• A nice set of relevant ads and links

…are all you need to create a cash-sucking website, then you’re on the wrong track! It doesn’t matter if your website is for a small or multi-million dollar company, your website needs a news section that’s updated regularly.

You Want To Keep Your Clients And Potential Customers Informed
Let’s admit it, we all love news. We love it hot off the press especially if it’s about something that we are passionate about. And there is no better way for your clients and possible customers to know more about your latest achievements, products, updates, etc. than having a news section where you could post new stuff right away.

Shows Growth And Development
Let’s say you’re the type who changes his mobile phone as if he’s changing clothes. Here are 2 options – website

• that consistently updates you with the latest innovations in the mobile phone industry and informs you of the latest cellular phones they have in stock,
• and website that…well, looks very stagnant.

No updates, news…none whatsoever.

From which website would you buy? First one of course! It doesn’t matter what niche or market your website is focusing on, you need to show your clients that you guys are proud about your website’s achievements and that you’re always striving to grow and develop.

Your website visitors will definitely be more interested about transacting with a website and company like that.

Another Marketing Tool In Your Arsenal
Why did you build your website in the first place? I’d bet that “I built it because I felt doing so.” isn’t the answer. We are here in this online business to promote, market, and profit from the products and services that we offer through our websites.

And a news section adds another excellent marketing tool in your arsenal! Aside from the fact that you can easily link the news and updates in your website to your products and services, let’s not forget that search engines – Google, MSN, Yahoo, and the rest of the pack love websites with updated and relevant content.

Make them fall in love with your website and your website will climb the ranking pedestal. The higher you get, the more targeted traffic you amass…which, as we all know, means more profit!