Content is Queen
People continuously announce that content is king, if you do a search you are likely to find that the top sites all have a lot of content. However, the pure issue here is that these people are making these assumptions on a correlation research basis. This means that people see top sites that have a load of content and assume that, that is the best way to the top, unfortunately it is not that easy.
When someone does a search they are looking for information and the search engines job is to provide them with relevant websites. Now this is where people start to over simplify, think of it this way;
Take 10 new, equal sites, all 10 use the same keywords, all are 10 pages long with the same content, one of these sites has 100 backlinks for each keyword, which ranks the highest? The one with the most relevant backlinks will, it’s that simple.
Yes create great content, unless you want them to press back after a quick skim of your site, but do not underestimate backlink building. Warning, avoid link exchanges at all costs they are bad for ratings and can damage your PR in some cases of excessive link exchanging.
Here are a few simple things you can do to increase backlinks whilst still adding fresh content to your website.
1. Do you publish an ezine? If so add a file …