Starbucks have come up with two new mobile applications for the iPhone that would certainly bring people closer to the Starbucks chain, and take mobile commerce to a new level altogether.
The myStarbucks application has a slew of features that include finding the nearest Starbucks store (one could also search using amenities), or to remember yours or your friend’s favorite flavor. The Starbucks card, on the other hand, lets people pay at Starbucks outlets using a barcode that appears/generates on their mobile screens.
With myStarbucks app, one could store the recipe of his/her favorite concoction and share it with others. For those who do not know what to drink, they can use the flavor selector to pick a coffee based on the different flavors available. One could also see the nutritional information for each concoction in the list.
The other app is the Starbucks card mobile app, which is now being tested at selected outlets in Cupertino, San Jose, Mountain View, and Sunnyvale in California and in Seattle. It works basically like a regular Starbucks card, wherein one buys credit to use it against orders in Starbucks outlets. That is, when someone wants to buy coffee, they just need to turn on the app, which in turn generates a barcode, if there is sufficient credit in the customer account. The store will then scan the barcode, before processing the order. Subsequently, the $ value of the selected drink will be subtracted from purchased credit.









wow, can use this with Frappucino…
Find a Starbucks: Finds the nearest Starbucks coffee based on your location automatically.
Shows interactive map with driving directions. Bookmark your favorites places for quick retrieval.
Download Now: http://itunes.apple.com/us/app/find-a-starbucks-coffee/id305746438?mt=8