WordPress has revolutionised the way in which people and businesses get themselves known on the internet. Before the success of blog platforms, such as WordPress, the only real way to present a business was via a website. Websites by definition are static pages by which pages need to be coded and edited by html scripting, this is, as one would assume, a major weakness of the typical and to an extent outdated website.

WordPress now brings a highly customisable aspect to the way in which a corporation can advertise its services and products. For example, WordPress can be highly similar to a website:

You can create static pages, which can be used for sections such as a contact form or request further information, as well as other things such as the company’s privacy policy and testimonials.

And similar to subsections of a website WordPress can create a category with multiple sub categorise attached to it. Each category can either show a static page(s) or recent posts within that area.

One of the most defining features of using WordPress is that posts can be made quickly through the writing section of the admin panel, creating quick pages which are automatically added to the sites database. Counter to simply posting a new headline or product as it is written it is also possible to save the post to be auto posted on a specific day. This would work best for writing out the specifications of a new product but setting the post to only be displayed on the same date as the products release or by a specific due date for advertising reasons.

The most defining difference between the mundane website and a WordPress platform blog is its security, both externally and internally.

Internally members of a corporation can be giving specific usernames and passwords with limited administrative rights. This means that a large corporation could allow each of its departments to blog in only their areas stopping any unwanted movements, rewrites of posted content. It also allows more delegation of work (because of the usage of administrative rights on posting) whilst at the same time the delegation shows trust and involves workers with the business system.

Externally there is the password, of which has no limit to numerical, symbol or letter usage in both the username and the password, which in turn makes hacking the site harder, there are also multiple plugins available to create even more barriers for entry.

One possible augmentative point could be the fact that WordPress uses the same template over and over again. However, this weakness can be made an actual advantage as a business can (using one of the many plugins) allow the visitors of the site to choose which style they would like to view the site in. This means that although you can have a default setting you can also add many more templates that the visitor can use for their own viewing pleasure. This in turn gives a higher value to the business because of the ability to suite the needs of possible customers and may aid in repeat business.

As shown WordPress platform corporate blogs can be highly customisable and therefore complex whilst at the same time the content management, delegation and security make the system easy to use, effective and secure.