SEO and The Power of A Backlink
There is a lot of controversial banter about whether or not backlinks are good for seo or not, good for page rank or not. Many so called experts have been wrong and in order to advance your knowledge you need to know exactly what increases your search engine rankings, how to increase them and the best ways.
The bottom line is that with all search engines that actually crawl your website without request (such sites as Google. msn, yahoo) the value of the link is highly correlated with the niche type, if the link back is on the same niche as yours it is seen as a stronger backlink. However, multiple links from one website are valued differently than just one found on the home page. A common misconception is that having site wide links can lower rankings on search engines or hurt PR. The reality is simply that site wide links do not help a website a lot more than just a single link on the main page does. Typically, credit or link juice is received for the first link on the site, but the remainders of the links are not usually used for serp purposes but do give traffic bonuses from visitors of that site and increase PR. This is especially true when the links all have identical anchor texts and surrounding content, this is typical of blogs as …
